MSP-661 Fundraising in Nonprofits: Challenges and Opportunities
This course engages the student in the study of fundraising infrastructure, methods, and planning. Starting with philanthropy and universal fundraising concepts, the student then analyzes techniques such as direct mail, email, social media, special events, earned income, corporate giving, major gifts, and planned giving. The course is completed with the student creating his/her own fundraising plan based on an organization identified by the student.