Area of Study Overview
Return to the School of Business and Management Homepage
The global economy continues to morph; rapidly evolving, structuring, and restructuring. As companies adapt to this faced paced, discontinuous change environment, customers must do the same.
Products and services can be introduced to markets and be adopted or rejected by consumers within days. In order to effectively market in the 21st century global marketplace, marketers will need to possess a deep understanding of market research, facility with data analytics and command of social media.
The world continues to flatten and the pace of business quickens. Companies operating globally will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making and effectively leverage the power and potential inherent in social media.
The U.S. Bureau of Labor Statistics projects 14 percent job growth for marketing managers through 2020, which is about as fast as the average for all occupations.
The U.S. Bureau of Labor Statistics projects 41 percent job growth for market research analysts through 2020, which is much faster than the average for all occupations.
The School of Business and Management offers an MBA with an area of study in Marketing that prepares students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.