MAR-441 Marketing with Digital and Social Media
Technology has transformed the ways marketers must approach operations, channels, and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus of this course is using the internet for marketing, including how to drive new sales and dovetail customer support and service activities. This course examines the social media mix, cybersocial tools, content marketing, and metrics used to make informed decisions. Students are required to use various social media tools to better understand the subject matter.
Advisory: It is advisable to have completed MAR-306: Creating and Implementing the Electronic Enterprise or MAR-201: Introduction to Marketing or a course in marketing management. Students will be required to set up and utilize several different social media accounts. Some examples of social media accounts include Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Prerequisite
MAR-306