DSI-700 Applied Predictive Analytics
In this course students will apply data mining techniques in a real-world case study. The case study concerns micro-targeting in political campaigns, but the principles apply equally to any marketing campaign involving individual-level messaging. This course is really a "lab" for practically testing student's skills in a real world context. Graduate students enrolled in this course will complete a project/assignment that engages in higher levels of thought and creativity, requiring them to demonstrate knowledge at more advanced taxonomical levels.
Note: If you enroll in the Online course, you will not be required to purchase any course materials. All learning materials are included in the course at no cost.