Area of Study Overview
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Data analytics enables organizational stakeholders to make informed decisions based on evidence and rationality.
Increasingly, organizations of all types are mining and managing the data that drives business and fuels growth. To effectively employ business data, organizational leaders must cultivate cultures of data composed of contributors skilled in data analytics: data collection, interpretation, and application focused on achieving business goals.
In the 2011 report, Big Data: The Next Frontier for Innovation, Competition and Productivity, the McKinsey Global Institute projects the U.S. could face a shortage of 140,000 to 190,000 people with advanced analytical skills by 2018.
Global businesses need seasoned business managers skilled in data analytics to mine and manage organizational business data. Business professionals possessing advanced degree in business and data analytics will be well positioned to influence business decisions and, in turn, competitive advantage.
The School of Business and Management offers an MBA with an area of study in Data Analytics that prepares students to thrive in the dynamic and rapidly expanding field of “Big Data.”
Students are equipped to access, analyze, manage, and present data to C-Level leaders and key organizational contributors' enterprise wide. The program enables graduates use advanced data analytics to drive continuous improvement resulting in organizational sustainability.