MKT-3210 Marketing Communications
This Marketing Communications TECEP exam assesses students' knowledge and application of marketing communications topics such as the marketing environments, integrated marketing communications, promotion venues including personal selling, sales promotion, point-of-purchase sales promotion, internet and social media promotion, along with the marketing concepts that shape these topics. Subjects include: evaluation of the marketing environments; finding, penetrating, and managing markets; utilization and application of marketing mix components and identification of societal and relationship strategies; and communications, concepts, strategies, and variables of promotion venues such as internet marketing communications, sponsorship, product differentiation, and product positioning.