Area of Study Overview
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The global economy continues to morph; rapidly evolving, structuring, and restructuring. As companies adapt to this faced paced, discontinuous change environment, customers must do the same.
Products and services can be introduced to markets and be adopted or rejected by consumers within days. To effectively market in the 21st century global marketplace, marketers will need to possess a deep understanding of market research, facility with data analytics, and command of social media.
The world continues to flatten, and the pace of business quickens. Companies operating globally will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making, and effectively leverage the power and potential inherent in social media.
The U.S. Bureau of Labor Statistics projects employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations.
The School of Business and Management offers an MBA degree with an area of study in Marketing that prepares students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models, and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.