Area of Study Overview
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The Bachelor of Science in Business Administration BSBA degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:
- Product development
- Brand management
- Sales management
- Wholesaling
- Marketing planning and analysis
- Public relations
What You Will Learn in the BSBA in Marketing Program
Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.
All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.
Degree Requirements
- College Algebra within Intellectual and Practical Skills section of General Education requirements
- Statistics or Quantitative Skills for Business within the Mathematics section of General Education requirements
- How Students Earn Credit in the Area of Study: Courses in this area of study may be completed with Thomas Edison State University courses and/or courses from other regionally accredited colleges. Prior learning assessment PLA and/or examinations may also be used. A total of 18 area of study credits must be from courses at the 300 level or above.
Note
Courses that are devoid of a course code can be accepted in transfer if completed at colleges and universities accredited by the six institutional accrediting agencies recognized by the U.S. Department of Education.
In addition, the University offers a host of ways to earn credit for knowledge obtained in non-collegiate settings. Examples include:
- Courses and examinations approved through National College Credit Recommendation Service National CCRS and the American Council on Education ACE College Credit Recommendation Service.
- Military Service
- License and certifications
- Prior Learning Assessment
Credit Distribution
Courses in the Area of Study are listed as a guide. Other courses may satisfy the areas. For TESU course options, please contact an Advisor.
I General Education Requirements (60 Credits)
II. Professional Business Requirements (36 Credits)
III. Area of Study (18 Credits)
A. Required Courses (3 Credits)
B. Marketing Electives (15 Credits)
| MAR-479 | Applied Marketing Practices | 3 |
| MAR-306 | Creating and Implementing the Electronic Enterprise | 3 |
| MAR-335 | New Product Development and Marketing | 3 |
| MAR-441 | Marketing with Digital and Social Media | 3 |
| MAN-432 | Small Business Management | 3 |
IV. Electives (6 Credits)
For TESU course options, go to Elective Courses.
Total Credit Hours: 120